Featured / Press

Congrats to Lano for taking the world by storm!

We’re thrilled to share some great news for our beauty client, Lano.

Lanolips creator Kirsten Carriol had a huge win this week as she firmly installed the Lanolips brand in 14 new countries, courtesy of beauty powerhouse Sephora.

Derived from natural lanolin, Lano is a range of ultra-pure, medical grade, nourishing products. With over 50 product awards Lanolips is adored by beauty gurus and women around the world. If you haven’t done so already, you seriously need to get your hot little hands on this amazing stuff.

From the glossy lips of all here at DDI– well done guys! We’re so proud to be your cheerleaders and partners.

DDIdeas / Featured

Loosening The Reins: Creativity In Europe

Freedom of expression and the space to do it. That’s what Europe offers the creative.

Let’s start at the extreme end of the spectrum – Hamburg. The G20 protests brought with them a load of violence and civil disobedience. But they also revealed a city that was not willing to lie down and take what figures like Trump and Putin represent. Whilst I found myself in the crossfire of some hair-raising skirmishes between police and protestors, I couldn’t help but be affected by the screams of a city that has already had to rebuild itself once when power got out of hand.

To escape the mayhem, I jumped on a train to Amsterdam for a long weekend (Grabarz was closed for the G20 and what turned out to be more-than-legitimate security concerns).

Amsterdam is a creative’s paradise. A stroll through the iconic Vondel Park revealed an open-air theatre where a troupe of contemporary dancers were performing. Completely free, just grab a beer and enjoy. A ferry over to Amsterdam Noord unearthed a warehouse converted into shared art-spaces, some of the most mazing murals I’ve ever seen and an alternative community that live on what was, for all intents and purposes, a Pirate Ship.

Next weekend, I head to Berlin. A city where every corner drips in artwork.

Surrounded by so much unadulterated free speech and creativity, I wonder where my own city will make room for the same?

In Sydney, I watch helplessly as iconic hubs like Kings Cross are extinguished, laws are enacted prohibiting the purchase of a bottle of wine after 10pm and public performance that is watered down to a council-approved guitar player in Pitt St Mall.

I once heard that life begins at the edge of our comfort zone. So if culture and creativity are going to hit the heights I hope for my hometown, we must loosen the reins a little. It may be scary at first, but it will be worth it.