DDIdeas

Accidentally Fabulous On The Green

Every woman understands the irrepressible urge to splurge on a fashion find in the spirit of the moment.

Greensborough Plaza’s AW16 campaign seeks to tap into that insight by heroing ‘accidental finds’ – gorgeous pieces you simply can’t walk past en route to doing the weekly shop. The upside – heavy on fashionista creds, light on the wallet.

Teaming up with renowned fashion photographer Jez Smith, DDI created a 36 page online mini magazine, a first for Greensborough Plaza, supported by a social media program encouraging people to explore the magazine which was published via ISSUU.

So go ahead and check it out, and pop into Greensborough Plaza. Oh, and don’t be surprised if a trip to the grocery store turns into a whole new outfit.