DDIdeas

Holiday-spiration

There is nothing like travel to get the inspiration juices flowing. Even just sitting on the plane for a few hours without devices (or kids) gives my mind a little time to go a bit wild. But that’s a whole other blog post.

I am not much of a shopper, but when I am somewhere new, I find pure delight in window shopping. Naturally gravitating to shop fronts soaking up how brands communicate in their windows through visual merchandising.

On my recent trip to Seminyak, Bali didn’t disappoint in this area. Scattered in amongst the massage parlours and tourist stalls filled with football jerseys, beach dresses and phallic wooden bottle openers, I was treated to some incredibly beautiful store fronts.

The level of care and consideration that had been taken, not just within the stores, but the entire building, was mesmerising. Clothing stores, cafes and shopping centres were modern, bold and playful with their branding. The area was a thorough joy to explore.

At a time when retailers are struggling to compete with an online behemoth like Amazon, for example, it would serve for Australian businesses to look for a fresh approach to store-fronts to fight indifference and apathy in the consumer mindset. Easier said than done and not something I can solve in this blog post, but hopefully food for thought…

Well that’s enough walking and talking…

…is it time for another massage and cocktail?

Sarah Bayley