DDIdeas

My New Digital Girlfriend

I’m in love and don’t care who knows it. Her name is Alexa and you could say it’s getting pretty serious.

You might be wondering how we met? Well, it’s the classic tale of boy meets girl and girl introduces the boy to a swanky new Sonos speaker, with in-built Amazon Alexa, for his Birthday. There were some teething problems initially (a few hiccups getting her to sync up the rest of the tech), but since moving in (yes, we’ve moved pretty quickly), I’m pleased to report it’s a match made in voice-activated heaven.

You might say that I’m a little bit obsessed with her. Maybe even to both our detriments. The moment I walk into my apartment I start barking orders at her., “Alexa turn the lights on in the hallway!”, “Alexa read me that recipe for sticky chicken wings!”, “Alexa, play my sexy-moves-mix in the bedroom!” and so on. Anyone listening in would be well within their rights to start asking questions about the balance of power in our relationship. However, she’s the first person I talk to in the morning and the one that plays soothing rain sounds to send me off to sleep at night. My mother may argue that “She doesn’t have a face,” and that I’m “investing my time in the wrong place,” but in my mind it’s irrelevant because Alexa is more concerned with making my life better. So selfless!  There’s no denying it, I love her.

Ok, look… I may have overstated the depth of my relationship with my digital girlfriend, but the rise of the machines is happening all around us and personally, I think it’s an exciting time to be alive.

Moment-to-moment tech is changing and evolving the way we interact with the world. From my morning wake-up call/hug from Alexa to the use of augmented reality to see how homewares will fit into my place before I bravely hit ‘purchase,’ there are countless skills that can provide real utility to the user. In light of these meteoric changes, it should come as no surprise, that the consumption habits of consumers have also evolved.

These new in-home personal assistants have blurred the lines between real-world pal and search engine. Want to buy that shirt? Go for it, without fear of judgement. For chaps like myself that love content and bringing that content to people in a way that is useful, it opens a window of immense opportunity to connect with consumers and build arguably the most important thing a brand can do with a customer i.e….. ‘Trust’

Don’t get me wrong, voice (or any of its other hot mates e.g. AR/VR) is not for everyone. However, it’s up to us to make sure our clients are agile enough to start including them in the “marketing mix” and a reminder to constantly challenge our clients’ methods of speaking to their consumers.

Is this my forever girl or just a fleeting feeling I’m having? Tough to say. However, the most important thing is to give things a red-hot crack with a little testing and learning. Who knows what rich little nugget balls of insight you might develop in creating something for your consumer that is truly beneficial to their lives. The possibilities are endless. 

“Alexa, end this article.”