What we learned from an illustrator who dedicates his time sending people ‘hate mail’?
Authenticity and influencers: two buzzwords if ever we’ve heard (slash used) them. Both rely on allowing people and brands to operate in a way that clearly defines who they are, with as little bias as possible. And yet in the media landscape, there’s more and more pressure to deliver collaborations that don’t necessarily prioritise those two boxes.
So how do you meaningfully combine the two without selling out?
Recently we were lucky enough to have an audience with British illustrator, artist and speaker Mr. Bingo as part of an AGDA event and it was enlightening to say the least. Talk about pushing the boat right out.
“My existence is simple, I’m here to entertain and amuse,” he said. But can it be that simple?
Frank, sharp and divisive, Mr. Bingo doesn’t mince words when it comes to what drives him and why his MO has currency in the modern media landscape. He does what he wants, when he wants, how he wants and inevitably comes out on top. He’s best known for his hate mail postcards – irreverent illustrated messages on postcards designed to offend and amuse – but it’s his attitude that makes him so interesting.