From a knock-off nation to a nation of original thinkers

There’s something about an amazing piece of design that defies words. It beckons you in with its beauty, and delights you with its functional novice. This is a powerful, uplifting interface between head and heart that leaves you feeling…enriched.

At DDI we stand for the power of original design. We challenge the outdated legislation that protects copy cats, and props up the makers of replicas and knock-offs.

We believe that design is the highest function of the human brain and that the creators who design items of rare beauty and brilliance should be celebrated for defying the odds.

Join our movement to turn Australia from a knock-off nation into one that celebrates original thinkers.