DDI were responsible for radically widening Ella Bache's target audience. Whilst developing a new brand platform, DDI launched a series of campaigns that catapulted the brand into the hearts and minds of Australian men and women alike. Ella Bache soon became a leading player in its category of salon-based skin care - culminating in the notion of 'Skin Fitness'.
'We needed an agency that was prepared to shockŠ not just to be shocking, DDI helped us capture the hitherto untapped male market in this category and made our Sunbloc 30+ an instant bestseller.'- Ella Bache CEO