'Hayman Moments' utilises stunning imagery applied to a seamless on and offline campaign. The material puts a captivating face to those cherished and, up until now, intangible moments with family and friends.
The campaign has only just begun but website activity has seen a 26% increase YOY and occupancy reached its maximum level for the sustained 2010/11 holiday season.
'The team at DDI has presented our iconic destination in a fresh, warm and engaging way - reflecting the experience on the island. They presented our point of difference through stunning still and film imagery fluidly across all platforms.'
- Anna Guillan, Executive GM Sales and Marketing