In 2011 DDI launched one of the most innovative homeware retail concepts in Australia. A fusion of fashion, art, design and technology is set to revolutionise a well loved retail icon into a dynamic destination. The work is completely different to anything else in this category executed at all levels throughout the store, events, digital and traditional media channels.
The results were spectacular with significant increases in foot traffic, a change of shopper profile to a more affluent design conscious customer and for the new retailers the highest retailer results nationally!