Influenced by everything from Toy Story to Hanna-Barbera cartoons, DDI created a 2010 campaign that broke all client objectives. Attendance objectives were surpassed by 10,000, pre-sales objectives smashed by 20% and website activity rose by 30% YOY. The campaign achieved a staggering 87% recall. To top it all off, the work also picked up the Best Australian Event Marketing Award in 2010.
"We are delighted with DDI's thinking and their imagination to convey the story of an adventure to the Show. DDI has taken our campaign to a new creative level with the development of our animated characters"
Karen Bolinger, GM Marketing