Bondi Meditation

Everyone knows meditation is good for you but life is busy, and 95% of meditators don’t do it regularly. No matter how good your intentions when you start out, pretty soon you’re only meditating once in a blue moon. Meaning the true benefits aren’t felt, creating a vicious cycle of drifting in and out for millions of lapsed meditators. Kind of ironic in a world running on empty!

Our role was to spur on the Domino effect by helping lapsed mediators stick to their mantra – by positioning a new meditation app not as a burdensome life commitment, but rather as just one good thing to do every day.

Watch this space to see more!